Fashion Designer Germany | Luxaa - Anne Trautwein

Thestorybeyond

CONTEMPORARY TIMELESS

Fashion designer Germany

"A few years ago I asked myself whether it wouldn't be much more satisfying to consume beautiful things in order to keep them with you for a long time, to age with them and thus to develop a relationship with them, than to regularly, constantly shortening them replace at intervals.

I remember my grandmother, who often, even when she was old, presented me with her favorite pieces. They certainly didn't quite fit the way they used to, but they had accompanied her over the many years and there was a story to each one. She told me where she had bought certain pieces, by which seamstress they were sewn and for what occasions they were worn. I still like the version of fashion as a life companion to this day.

This is how my vision of fashion came about that is of such good quality that it lasts a long time, that is designed so timelessly that it makes a statement and can be worn for decades. Fashion that is made from materials that conserve vital resources such as water for future generations and that comes from a holistic, local production process that follows an ethical value compass."

Anne Trautwein

Founder & Creative Director of Luxaa

Anne Trautwein is a qualified designer and honorary lecturer. She studied fashion and jewelry design at the University of Art and Design Burg Giebichenstein Halle and in Valencia (Spain). She then worked as an apparel designer for Adidas and was involved in various textile research projects. In 2012 she founded Luxaa as part of an innovation grant from the state of Saxony-Anhalt. She has held a patent for the development of a highly functional yarn since 2015 and has won various awards with it. As an honorary lecturer and speaker for sustainable concepts, she has worked for the Bauhaus University Weimar, the National College of Design Dublin and the OECD, among others.

Luxaa_Anne Trautwein

SPEED OF LIFE

"When we started in 2012, there was a tight concept and big goals. But life usually has other plans. When our daughter was born shortly afterwards, the previous emphasis changed fundamentally. When she took a nap, I tried to organize the most important things, At night I planned the collections. It was probably the most intensive time of my life. It forced me to rethink economic planning and systems and to adapt the speed of company development to my private life circumstances. Today the balancing act is between business and family, in 2018 our son came World, often still challenging, but thanks to an amazing team of staff and the support of my entire family, it is possible for Luxaa's vision to continue to grow and thrive - independently, healthy and at the right pace."